Escalation

What needs Ollie, what goes to PlanLab, what to never touch — see the workstream runbooks for the detail; this page is the index.

• Never touch without Ollie — A9.
• Meta ads escalation — I4 — Escalation: what needs you.
• Community / CS escalation ladder — F4 — where PlanLab takes over.
• Comment / DM triage routing — F2 — buying-intent to conversion, complaints to PlanLab, ambiguous to escalation.
• Tool health — can fix vs must escalate — K3.
• Order / CS — owned by PlanLab, not this hire. See H3 for the boundary.